General Motors FilesTrademark for “ZR1” – New High Performance Corvette Coming?

Last week Car and Driver magazine shed some new light on the much-rumored mid-engine Corvette that is supposedly in development at an Area 51-like hangar within GM’s Milford proving grounds.  We posted a couple hypotheses about what GM could be developing.

One belief is that the C7 Corvette generation will go out with a bang by releasing a high performance model called the “ZR1”.  The other belief is that the mid-engine Corvette currently under development could either be called the “ZR1”, or the “Zora” in honor of the Corvette’s first Chief Engineer, Zora Arkus-Duntov.

The same day we posted our hypotheses here on the Corvette Action Center, GM filed the “ZR1” trademark with the United States Patent and Trademark Office.

GM’s May 16^th, 2016 application is assigned serial number 87038207 and specifies that the mark will be used for “Motor land vehicles, namely, automobiles”.

Just because GM trademarks a name, doesn’t necessarily mean they’ll come out with a product using that name.  However, given all the rumors floating around about a high performance Corvette coming called the “ZR1” and the fact that the name ZR1 and ZR-1 has been used a few times before, we can only surmise that the rumors may be gaining some truth!